Author, speaker, coach, and student of the human experience.
Getting to know Lauren
Hi, I’m Lauren Florek.
I’m a writer, coach, speaker, and the founder of New Mindset Foundation, a human development company built around one question I keep coming back to: why do we become who we become?
Before this work, I spent years in marketing, public relations, and healthcare leadership. Over time, I became less interested in titles and outcomes and more interested in the human story underneath them. The beliefs we inherit. The patterns we repeat. The relationships that shape us. The experiences that change us. The things we carry forward without realizing we ever picked them up.
That curiosity now sits at the center of everything I do.
Through my writing, coaching, and speaking, I explore the parts of the human experience that are often messy, funny, painful, beautiful, and deeply revealing.
I’m most interested in the space between what happened to us, what we made it mean, and who we choose to become because of it.
The work
On becoming
Becoming is the lifelong practice of meeting yourself honestly and choosing what comes next, even when it takes courage. This is for you if you’re at the edge of a new chapter and asking bigger questions about who you are, what you want, and what no longer fits. Through coaching and writing, I help people understand the patterns, beliefs, and identities that have shaped them so they can make more conscious choices about who they want to become.
On relationships
Relationships have a way of showing us ourselves. They reveal how we love, protect, avoid, communicate, repair, and sometimes disappear. This is for you if you want to understand the patterns and stories shaping your relationships, set clearer boundaries, and create connection without abandoning yourself in the process.
On leadership
Leadership asks us to become more conscious, not simply more capable. This is for leaders, founders, and high performers who want to understand how their patterns, reactions, and beliefs affect the people around them. I help leaders build the self-awareness, emotional steadiness, and clarity to lead in a way that is both effective and deeply human.
To live fully is to never stop evolving. To love with more truth. To lead with more care. To choose with more courage. To meet your life with both honesty and responsibility. Again and again, this is the invitation.Lauren Florek
The book, now available
A bitter, sweet, and brutally honest guide to heartbreak, divorce, and starting over.
Lauren's first book. An honest companion for the end of something, and the start of finding yourself again. Ebook and paperback on Amazon.
Speaking
Lauren Florek brings humor, psychological insight, and candid storytelling to the experiences that shape who we become.
Coaching
Tell me where you are and where you want to go. We’ll talk about what support would help you get there.
Workbooks and kits
Companion workbooks for the sorting out, a host kit for a book club night, and a couple of free printables. All of it is a digital download, yours to print or type into.
Free printable
All ten principles from the book in one printable guide, plus a short note from me for the days when heartbreak has other plans. There's a page at the back to tear off and put on the fridge.
